My development team utilizes the old school zip-and-deploy method for building, packaging, and deploying web applications. Our typical web application runs on the Microsoft .NET Framework on a Windows server running IIS (Internet Information Services).
Our deployment strategy going to production servers is much more complex and involves an IT operations team. However, for our test and development servers, we have liberty on how we deploy. I was formerly pushing across all of the files in the build to the webserver from our build server. As the number of files in our web applications has grown, this became quite time-consuming. I needed a way to push over a ZIP archive of the web application, which we are already building, and then deploy it on the webserver.