Master Plan by Dan Hollings – October 22, 2025
EXECUTIVE SUMMARY
This webinar presents an automated cryptocurrency trading program called “Master Plan” that combines multiple bot-based investment strategies to generate passive income. The core value proposition centers on replacing underperforming traditional investments (4% annual returns decimated by inflation) with algorithmic crypto trading strategies that claim to deliver 30%+ annual returns through daily compounding.
Core Promise: $100,000 invested at 4% annually yields essentially zero real purchasing power gain after 20 years due to inflation and taxes. The Master Plan claims to achieve this through three main automated strategies deployed simultaneously.
Key Marketing Claims:
- Daily returns of 0.11% or higher (30%+ annualized)
- Profits in bull, bear, and sideways markets
- Fully automated—no daily management required
- 700+ members already enrolled
- 92% implement successfully with coaching
- Members profited during recent market crash
Pricing: $49.97 one-time OR three payments of $19.97/month Includes: 90 days of guided coaching, lifetime strategy access, personal mentoring
Disclaimer
This article is for informational purposes only and is not intended as financial advice.
PART 1: THE STRATEGIES EXPLAINED
Strategy 1: The Unicorn Strategy
What it claims to do:
- Automated trading bot that generates profits regardless of market direction
- “Actively buys trends and takes profits along the way”
- Delivers steady passive income plus capital growth
- Requires no daily management
How it supposedly works:
- Uses algorithmic signals to identify buying opportunities
- Automatically takes profits at predetermined levels
- Functions across bull (rising), bear (falling), and crab (sideways) markets
- The “Green Wall” is multiple instances of this strategy stacked for compounding
Strategy 2: The Midas Method
What it claims to do:
- Bitcoin-only focused strategy
- Generates income specifically from BTC
- Automated operation similar to Unicorn Strategy
- Considered “safer” due to single-asset focus
Strategy 3: The Midas Herd
What it claims to do:
- Combines Unicorn Strategy and Midas Method
- Provides diversification across multiple crypto strategies
- Allows members to adjust strategy “speeds” (walking/trotting/galloping)
- Adapts to market conditions and personal risk tolerance
Strategy 4: The Royal Guard
What it claims to do:
- Protects capital during market downturns
- Activates during bear markets or crashes
- Helps preserve gains from other strategies
- Demonstrates resilience
PART 2: FORMULAS AND MATH
Formula 1: Daily Return Compounding
Basic Daily Compounding Formula:
Final Amount = Principal × (1 + Daily Return)^Number of Days
Example:
$10,000 × (1.0011)^365 = $10,000 × 1.4066 = $14,066 (annually)
This represents a 40.66% annual return
Webinar’s Claimed Daily Return:
- 0.11% per day = 0.0011 as a decimal
- Annualized: (1.0011)^365 – 1 = 40.67% annual return
- Webinar claims “around 30%” but math shows 40%+ is possible with consistent 0.11% daily
Formula 2: Inflation-Adjusted Growth Comparison
Traditional Savings (4% annual):
After 20 years:
Nominal: $100,000 × (1.04)^20 = $219,112
Less 25% tax on gains: = $182,459
Less 3% average annual inflation: Real value ≈ $100,000 (no real gain)
Claimed Crypto Strategy (30% annual):
After 20 years:
Nominal: $100,000 × (1.30)^20 = $190,050,000
After 25% long-term capital gains tax: = $142,537,500
After 3% inflation adjustment: ≈ $74-80 million in real purchasing power
Formula 3: Time Machine Calculator Logic
20-Year Projection Variables:
- Initial investment (I)
- Annual return rate (R)
- Tax rate (T)
- Inflation rate (Inf)
- Reinvestment frequency
Simplified Formula:
Real Value = [I × (1 + R)^Years × (1 - T) × (1 - Inf)^Years]
Using the webinar's examples:
Traditional: $100,000 × (1.04)^20 × 0.75 / (1.03)^20 ≈ $100,000
Crypto (30%): $100,000 × (1.30)^20 × 0.75 / (1.03)^20 ≈ $68,000,000+
Formula 4: Passive Income Calculation
Monthly Passive Income from Green Wall Portfolio:
Monthly Passive Income = Portfolio Size × Monthly Return Rate
Example: $100,000 portfolio earning 0.11% daily
Monthly return ≈ 3.3% (0.11% × 30 days)
Monthly passive income = $100,000 × 0.033 = $3,300/month
Annual passive income = $39,600/year
(Before taxes)
Building the “Green Wall” (multiple strategies stacked):
If deploying 3 strategies simultaneously:
Portfolio: $100,000 across Unicorn, Midas, and Midas Herd
Combined monthly return: 9-10% estimated
Monthly income: $9,000-10,000
Annual income: $108,000-120,000
Formula 5: Break-Even Analysis
Time to Break Even Investment:
Break-Even Days = ln(Principal) / ln(1 + Daily Return)
For $10,000 at 0.11% daily:
Break-even is immediate—positive returns from day 1
(This assumes no fees and perfect execution)
PART 3: ACTIONABLE ITEMS WITH REAL IMPACT
CRITICAL PREREQUISITE: Risk Assessment & Honest Evaluation
Before any implementation, understand:
- Cryptocurrency is highly volatile – Prices can swing 20%+ daily
- These are claims, not guarantees – 0.11% daily returns are not assured
- Past performance ≠ future results – The webinar mentions one flash crash where members profited, but repeated events could expose weaknesses
- Regulatory risk – Crypto regulation is still evolving
- Tech risk – Bot platforms can have glitches, exploits, or shutdowns
Actionable Item 1: Set Up Your Trading Infrastructure
Step 1a: Choose a Crypto Exchange
- Requirement: Must support API connections for bot trading
- Options: Binance, Kraken, Coinbase Pro, FTX (if available), Kucoin
- Action: Create accounts on 2-3 exchanges for redundancy
- Estimated time: 1-2 hours per account
Step 1b: Secure Your Accounts
- Enable 2-factor authentication (2FA) on all accounts
- Use hardware security keys (Yubikey) if available
- Create secure, unique passwords for each exchange
- Store recovery seed phrases in secure location (encrypted or physical safe)
- Estimated time: 2-3 hours
Step 1c: Set Initial Deposit Limits
- Start with a test amount: $100-500
- Verify all withdrawals work properly
- Only add capital once you’re comfortable with the system
- Estimated time: 1 hour
Actionable Item 2: Select and Configure Your Bots
Step 2a: Choose Your Bot Platform The webinar doesn’t specify which platform provides the “Unicorn Strategy,” but options include:
- 3Commas – Popular multi-exchange trading bot
- Cryptohopper – User-friendly bot platform
- Gunbot – Advanced automated trading
- TradingView – Strategy-based automation
- Custom solutions – API-connected to exchanges
Action: Research which platform offers strategies most similar to those described, or create your own using their API documentation.
Step 2b: Configure Bot Parameters
Key Settings to Configure:
- Starting trading pair: BTC/USDT, ETH/USDT (start with major pairs)
- Position size: 1-2% of portfolio per trade
- Take profit levels: 0.5-2% profit targets (multiple levels)
- Stop loss: 1-3% below entry
- Frequency: How often to enter new positions
- Max concurrent positions: Start with 3-5
- Daily budget: Cap losses to $X per day
Step 2c: Backtest Your Strategy
- Use historical data to test your bot configuration
- Target: Verify the claimed 0.11% daily return is even possible with your parameters
- Typical backtesting shows: 0.11% daily returns require perfect execution and ideal market conditions
- Reality check: Most days will likely be 0.05-0.15%, not always 0.11%
Actionable Item 3: Capital Deployment Strategy
Step 3a: Phase Your Investment
Phase 1 (Weeks 1-4): $1,000 - $5,000
- Test the system
- Verify withdrawals work
- Understand drawdowns
Phase 2 (Weeks 5-8): $5,000 - $20,000
- Add capital if Phase 1 is positive
- Deploy to 2-3 strategies simultaneously
- Monitor daily performance
Phase 3 (Months 3+): Scale to full target amount
- Only if consistently profitable
- Gradually add larger positions
- Consider reinvesting profits
Step 3b: Diversify Across Strategies
Portfolio Allocation Example ($100,000):
- Unicorn Strategy (BTC focus): $35,000 (35%)
- Midas Method (long-term Bitcoin): $35,000 (35%)
- Midas Herd (mixed altcoins): $25,000 (25%)
- Cash reserve (emergency/opportunities): $5,000 (5%)
Actionable Item 4: Set Up Your Monitoring System
Step 4a: Daily Monitoring (15 minutes per day)
- Check that bots are running
- Verify no unexpected losses (>2% daily drawdown = investigate)
- Check exchange status and connectivity
- Log returns in spreadsheet
Step 4b: Weekly Analysis (30 minutes per week)
- Calculate weekly returns vs. expected returns
- Identify underperforming bots
- Rebalance positions if needed
- Review any market events that might affect strategy
Step 4c: Monthly Review (1-2 hours per month)
- Calculate monthly return (should be 2-4% if hitting targets)
- Compare to benchmarks (S&P 500, Bitcoin, etc.)
- Adjust strategy parameters if necessary
- Reinvest or withdraw profits
Actionable Item 5: Tax Documentation
Step 5a: Set Up Tax Tracking
- Use tools like Koinly, CoinTracker, or similar
- Link all exchange accounts
- Automatically import all trades
- Track daily gains/losses for tax purposes
Step 5b: Understand Tax Obligations
- Short-term capital gains: taxed as ordinary income (up to 37%)
- Daily bot trading likely = short-term gains
- Estimated taxes may be required quarterly
- Consult with tax professional about specifics
Step 5c: Keep Records
- Export all transaction history quarterly
- Maintain records of entry/exit prices
- Document strategy changes and their dates
- Save monthly return calculations
PART 4: DETAILED IMPLEMENTATION PLAN
Week 1: Foundation Setup
Day 1-2: Research & Decision Making
- [ ] Research the specific bot platform recommended (not named in webinar)
- [ ] Read platform reviews and community feedback
- [ ] Watch platform tutorial videos
- [ ] Decide: Will you buy the Master Plan coaching ($49.97) or go solo?
- Pro: Coaching provides accountability and Q&A
- Con: Adds cost and you may not need it
Day 3-4: Account Creation
- [ ] Create primary exchange account (Binance recommended for breadth of pairs)
- [ ] Complete KYC verification (ID verification – takes 1-24 hours)
- [ ] Create backup exchange account (Kraken or Coinbase Pro)
- [ ] Enable 2FA on both accounts
Day 5-7: Security Hardening
- [ ] Purchase hardware wallet (Ledger Nano S ~$60) or decide on software wallet
- [ ] Create secure password manager account (Bitwarden, 1Password)
- [ ] Set up encrypted backup location for recovery phrases
- [ ] Test deposit/withdrawal process with small amount ($100)
Week 2: Bot Platform Selection & Configuration
Day 8-10: Choose & Setup Bot Platform
- [ ] Identify which specific bot platform to use (research what “Unicorn Strategy” actually is)
- [ ] Create account on chosen bot platform
- [ ] Connect API keys from exchange(s) to bot platform
- Important: Use API keys with trade limits, not withdrawal rights
- [ ] Review platform’s strategy templates
Day 11-12: Backtest Historical Performance
- [ ] Access platform’s backtesting tool
- [ ] Backtest suggested strategy over:
- Last 6 months of data
- Last 12 months of data
- Last 24 months of data
- [ ] Document: Average daily return, worst day, best day, win rate
- [ ] Critical Question: Does backtest show 0.11% daily? Or less? (Honest answer likely: less)
Day 13-14: Parameter Configuration
- [ ] Set position size to 1% of starting capital
- [ ] Configure take profit at 0.5%, 1.0%, and 2.0% levels (multiple positions)
- [ ] Set stop loss at 1.5%
- [ ] Set max daily loss limit at $20-50 (depending on capital)
- [ ] Configure to trade only BTC and ETH pairs initially
- [ ] Set frequency: New positions every 4-6 hours max
Week 3: Small Capital Test Phase
Day 15: Deployment – Test Phase
- [ ] Deposit $500 to exchange
- [ ] Transfer to bot platform
- [ ] Start bot on minimum settings
- [ ] Verify bot is receiving orders
- [ ] IMPORTANT: Do NOT leave unattended; monitor for glitches
Days 16-17: Active Monitoring
- [ ] Check every 2-3 hours
- [ ] Note any errors, unexpected trades, or connectivity issues
- [ ] Verify profits/losses match expectations
- [ ] Watch for bot anomalies (runaway losses, repeated errors)
Days 18-21: Documentation & Analysis
- [ ] Calculate daily returns (target: 0.05-0.15%)
- [ ] Note volatility and drawdowns
- [ ] Document any issues encountered
- [ ] Assess: Ready to scale or need adjustments?
- [ ] Review tax implications of test trades
Week 4: Scale to Real Capital
Decision Point: Continue or Adjust? If test phase was profitable and smooth:
- [ ] Deposit $5,000
- [ ] Allocate to first strategy (Unicorn-style)
- [ ] Repeat monitoring protocol
If test phase had issues:
- [ ] Adjust parameters
- [ ] Try different trading pairs
- [ ] Research platform support
- [ ] Consider trying different platform
Months 2-3: Multi-Strategy Deployment
Month 2: Add Second Strategy
- [ ] Deploy Bitcoin-only strategy (Midas Method equivalent)
- [ ] Allocate $5,000-10,000
- [ ] Run simultaneously with first strategy
- [ ] Monitor combined portfolio performance
- [ ] Document how strategies interact
Month 3: Add Third Strategy (Optional)
- [ ] Deploy mixed altcoin strategy (Midas Herd equivalent)
- [ ] Allocate $5,000-10,000
- [ ] Monitor all three together
- [ ] Begin profit-taking and reinvestment strategy
Months 4-6: Optimization & Scaling
Actions:
- [ ] Scale capital based on performance (add $10-20K if hitting targets)
- [ ] Rebalance strategy allocation
- [ ] Fine-tune parameters based on live data
- [ ] Begin quarterly tax planning
- [ ] Consider reinvesting profits vs. withdrawing
- [ ] Document “lessons learned”
Months 7-12: Maintenance Mode
Ongoing Activities:
- [ ] Daily monitoring: 15 minutes
- [ ] Weekly analysis: 30 minutes
- [ ] Monthly optimization: 1-2 hours
- [ ] Quarterly tax preparation: 2-4 hours
- [ ] Annual review and strategy adjustment
PART 5: REALISTIC EXPECTATIONS & CRITICAL ANALYSIS
What the Math Really Says
The webinar claims 0.11% daily returns (30%+ annualized). Let’s be honest about this:
The Best-Case Scenario:
- $100,000 grows to $190 million in 20 years
- This assumes: perfect execution, no market crashes, no fees, consistent 0.11% daily
- Probability: Very low
The Realistic Scenario:
- Average daily return: 0.05-0.08% (not 0.11%)
- This yields 18-29% annually
- $100,000 grows to $2-10 million in 20 years
- After taxes (25-35%): $1.3-7 million in real value
- This is still exceptional vs. traditional investments
The Worst Case Scenario:
- Bot malfunctions or market crashes cascade
- Daily returns turn negative
- Extended bear market lasts months
- Bot strategies fail entirely
- Loss could be 30-50%
Key Risks Not Emphasized in Webinar
- Execution Risk
- Bots can have bugs
- Exchanges have downtime
- API failures happen
- Configuration mistakes are easy
- Market Risk
- Crypto can crash 50%+ fast
- Regulatory bans could crash markets
- Correlated assets mean diversification is limited
- Sustainability Risk
- High returns attract competition
- If too many people trade the same bot strategy, alpha decreases
- Market conditions change; strategies that worked stop working
- Coaching Dependency
- Webinar heavily promotes $49.97 coaching program
- Suggests you need hand-holding to succeed
- Adds to overall cost and creates ongoing relationship
Fee Structures to Watch
- Exchange fees: 0.1% per trade (multiply by frequency!)
- Bot platform fees: 10-25% of profits
- Coaching fees: Paid upfront
- Withdrawal fees: Usually $10-25 per withdrawal
- Network fees: Varies $1-100 depending on blockchain
Real-world impact: If you make 30% annually but pay 5% in fees, you net 25%. Not terrible, but impacts projections.
PART 6: ACTION CHECKLIST FOR GETTING STARTED
Pre-Launch Checklist
- [ ] Decide on timeframe: Are you OK with this money locked up for months/years?
- [ ] Understand the risk: Could you tolerate losing 25-50% of this capital?
- [ ] Verify the strategy: Does it align with your risk tolerance?
- [ ] Budget for learning: Can you spend 5-10 hours learning initially?
- [ ] Tax planning: Have you talked to an accountant?
Month 1 Checklist
- [ ] Exchanges account(s) created and verified
- [ ] 2FA enabled on all accounts
- [ ] Bot platform selected and researched
- [ ] Backtest results reviewed and documented
- [ ] First $500-1,000 test position established
- [ ] Daily monitoring system created (spreadsheet or app)
- [ ] Tax tracking software set up
Month 2-3 Checklist
- [ ] Test phase completed and results analyzed
- [ ] Initial capital ($5-20K) deployed to real money positions
- [ ] Multiple strategies running simultaneously
- [ ] Weekly performance reviews happening
- [ ] First 30-90 days of returns documented
- [ ] Quarterly tax estimate calculated
Month 4-6 Checklist
- [ ] Capital scaled to $50K-100K based on performance
- [ ] All three strategies optimized and performing
- [ ] Profit-taking strategy established
- [ ] Semi-automated monitoring in place
- [ ] 6 months of performance data collected
- [ ] Comparison to benchmarks completed
- [ ] Tax documents prepared for accountant
12+ Month Checklist
- [ ] Full year of performance data collected
- [ ] Tax returns filed (with help from accountant)
- [ ] Passive income stream established (or recognized it didn’t work)
- [ ] Decision: Scale further, pivot strategies, or exit?
- [ ] Document everything for replication or teaching others
PART 7: THE MASTER PLAN COACHING PROGRAM EVALUATION
What You Get for $49.97 (one-time) or $19.97 × 3 (monthly)
Included Benefits:
- Lifetime access to Unicorn Strategy
- Lifetime access to Midas Method
- Lifetime access to Midas Herd strategy
- 90 days guided implementation
- 3 group coaching sessions with Dan Hollings
- 6 personal 1-on-1 Zoom sessions with senior mentor
- Special January 1st planning session
- Milestone rewards as you progress
- Coin pair toolkit
- Kickoff session October 28th
- “Time Machine” financial calculator
- Premium referral payout program (2026)
Is It Worth It?
The Math:
- For $49.97, cost per benefit ≈ $4.17 each
- If even one strategy works, it pays for itself in <1 day of trading
- Coaching and accountability may be worth more than the strategies themselves
The Reality:
- Most of these benefits are probably videos or documents you could find elsewhere
- The real value is the live coaching and accountability
- The community aspect might be valuable for some people
- The referral program creates incentive structure (which is why they’re selling hard)
My Assessment:
- If you have <$10K capital: Skip the program, use free resources, do it yourself
- If you have $50K+ capital: The coaching might be worth it for accountability
- If you learn better with structure: Program probably helps you move faster
- If you’re skeptical: You might resent the upsell pressure
CONCLUSION: REALISTIC NEXT STEPS
IF YOU WANT TO PURSUE THIS:
- Go Solo Route (Recommended First):
- Find the free resources on Reddit/YouTube about crypto bots
- Try 3Commas free tier or Cryptohopper trial
- Start with $500 test
- Don’t buy the coaching yet
- After 3 months of success, THEN decide about coaching
- If You Want Structure:
- Join the October 28 kickoff (or watch the recording)
- Pay $49.97 one-time or $19.97/month
- Commit to 90 days of implementation
- Use the coaching for accountability
- Document everything
IF YOU’RE SKEPTICAL (Probably wise):
- Question Everything:
- Where’s the live account proof with verifiable data?
- Why is it being sold if it’s so profitable?
- What happens to the strategy when too many people use it?
- What are the actual fees built into these bots?
- Alternative Approach:
- Study the concepts (dollar-cost averaging, volatility harvesting, algorithmic trading)
- Build your own bot strategy using Pinescript (TradingView) or Python
- Test on historical data first
- Deploy with real money very slowly
BOTTOM LINE:
The webinar’s core insight is valid: Traditional 4% returns are inadequate. However, the solution of daily crypto bot trading is high-risk and unproven for the average person. The math works IF the strategy is bulletproof AND executed perfectly AND fees stay low AND markets cooperate.
Your path forward depends on:
- Your risk tolerance (can you lose $10-50K?)
- Your learning style (do you need coaching or learn independently?)
- Your capital availability (don’t invest money you’ll need in 2 years)
- Your time commitment (even “automated” needs monitoring)
Start small. Test thoroughly. Scale cautiously. Keep detailed records. Only then consider this a real income source.
APPENDIX: USEFUL RESOURCES
Tools to Explore
- Bot Platforms: 3Commas, Cryptohopper, Gunbot, TradingView
- Backtesting: TradingView, Backtrader, ZenBot
- Tracking: Koinly, CoinTracker, Accointing
- Education: CoinBureau, Cryptozoa (YouTube), r/algotrading (Reddit)
Excel Spreadsheet Template
Track these metrics daily:
- Date
- Starting Capital
- Daily Return %
- Profit/Loss $
- Cumulative Profit %
- Active Positions
- Max Daily Drawdown
- Notes/Observations
Questions to Research Before Starting
- Which exchange has lowest fees + best liquidity for your target pairs?
- Which bot platform actually provides the “Unicorn Strategy”?
- What is the actual historical performance of bots during recent crashes?
- What are the tax implications in your specific jurisdiction?
- How do bots handle network congestion or exchange maintenance?